A system and a suitable method for distribution of picture objects which are stored with assigned picture object information in a picture object database. In a media center of the system, user identification data are received which are transmitted to the media center by communications terminals via a communications network. In the media center user interests profiles are defined which, assigned to the received user identification data, are stored in a user interests database. On the basis of the correlation of particular user interests profiles with picture object information, picture objects are selected and transmitted via the communications network to the respective communications terminal from which the received user identification data were transmitted. The current direction of view of a user of the communications terminal is determined and transmitted to the media center, where picture objects which are viewed by the user are identified based thereon. From picture object information assigned to the picture objects viewed by the user, user interests profiles are determined and stored in the user interests database.