A wireless mobile terminal allows a user to control receiving of location based push-type transmissions using a menu driven interface. The terminal includes a storage device maintaining dedicated push pages, wherein the pages are used when receiving location based push-type transmissions by the terminal. A controller activates a short range RF transceiver module using a selected dedicated push page, which enables reception of selected location, based push-type transmissions when the push information matches the dedicated push page in the terminal.

 
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