A method and an apparatus for analyzing at least one material characteristic of a tire wherein nuclear magnetic resonance measuring is applied to a tread block of the tire by means of a nuclear magnetic resonance measuring system including a nuclear magnetic resonance sensor. The apparatus includes a magazine for storing at least one tire, a nuclear magnetic resonance measuring system including a nuclear magnetic resonance sensor, positioning means for moving the nuclear magnetic resonance sensor in at least one direction with respect to the tire, a driving means for driving the tire with respect to its rotational axis, a control unit for controlling the positioning means and the driving means, and a computer connected with the control unit and the nuclear magnetic resonance measuring system. It is possible to automatically analyze the material characteristics of a plurality of tires within a short time.