A swelling element rate regulation technique and product features an outer coating on a core of an element. The core is reactive to hydrocarbons or water depending on how it is configured. The surrounding coating is preferably formed of fine ground particles of a non-swelling polymer mixed in a solvent such as methyl-ethyl-ketone that is applied in a thin layer to the core exterior. This uncured outer layer is then contacted by a patterned surface. The patterned surface is pressed firmly against the uncured polymer/solvent mixture and transfers an inverse of the pattern to the surface of the coating. As pressure is applied, heat may also be applied to cure the coating. The resulting pattern is designed such that openings in the coating are created that regulate infiltration of water or other fluids through it and, as a result, the rate of swelling in the wellbore. Swell rate in governed in part by the ratio of the exposed area of the swelling compound to the total volume of the swelling compound. The smaller this ratio, the slower the rate of swell. The pattern created in the non-swelling layer may also provide limited mechanical restraint of the swelling element, further slowing the process.