A strike indicator that indicates when a fish bites and reduces false positives, comprising a light source, a power source, a printed circuit board, an accelerometer integrated circuit mounted on said printed circuit board, and a microcontroller mounted on said printed circuit board. The strike indicator may be housed in a fishing rod, with the light source illuminating the tip of the rod. The accelerometer detects acceleration of the rod, and the microcontroller utilizes an algorithm to determine whether the acceleration is due to a fish biting or due to other causes. If the acceleration is due to a fish biting, the light source is activated, alerting the user that a fish is biting.