A method and apparatus for the delivery, administration and application of themes to a cellular telephone device. The apparatus, in one embodiment, comprises an inbox to receive a multimedia message (MM) containing a theme, a filing logic to place the MM in a themes folder, a themes folder available to the user to browse the theme MMs, and a client-side application to apply the theme to the user's cellular telephone device. In one embodiment, the apparatus includes notification logic to notify a web page associated with the user to change its display to match the theme applied by the user to the cellular telephone device.