Disclosed is a method and apparatus for providing telecommunication services based on customer groups. A customer group is offered a service plan that provides an incentive to early subscribers in the form of a more attractive pricing plan (i.e., discounts). For example, a particular subscriber may be provided a discount for each customer in the group who becomes a subscriber after the particular subscriber. The discounts and pricing plan may also be based, at least in part, on the total number of customers in the group that become subscribers. Further, in order to reduce customer churn, customer discounts or other incentives may be applied toward the end of a subscription plan period. Further, subscriber discounts and/or credits may be banked in a subscriber account.