Key to overall video license utilization lies in a cooperative sharing of licenses between the different branch operators of the licenses before the expiry of the licenses. A branch operator has a region of operation and stimulating the demand for licenses that are about to expire across multiple regions increases the overall license utilization. Billboard service provides subscribers with information and facility to preview and select movies for viewing online and it provides an opportunity for branch operators and central operator to maximize the utilization of available licenses. Central billboard provides a platform for branch operators to submit and trade their surplus licenses while a local billboard that is part of a branch operator infrastructure helps create demand for such surplus licenses. Central billboard supports both regulated and unregulated pricing and trading thereby enhancing the chances of trading of licenses that are about to expire.