Techniques are provided for reranking and increasing the relevance of the results Internet searches. A search query is initially parsed into individual units. Each unit corresponds to one or more words that represents a natural concept. A concept network is analyzed to locate concepts that are related to the units in the search query. Particular concepts are selected from the concept network. Independent Internet searches are performed for each of the selected concepts. The search results from these searches are then compared to units in the original search query and ranked according to their relevance to the original search query.