A system and method for a enabling transactions based on provided informational and transactional data. Data distribution servers provide e-mail and other messages of topical interest to a subset of the subscribers. The content may be generated by an OLAP based channel database system, and the output may also be communicated to individuals via spreadsheet programs data, pager, telephone, mobile phone, fax, personal digital assistants, HTML e-mail and other formats, including a workbook file attachment. Reports generated may enable a subscriber to perform one or more transactions is response to the content, thereby permitting interaction with the report.