In a process for dyeing a textile web having a first face and a second face opposite the first face, dye is applied to the textile web and the dyed web is then immersed in a flowing treatment liquid with the textile web in a generally open configuration. A contact surface of an ultrasonic vibration system is immersed in the flowing treatment liquid with the contact surface in direct contact with at least a portion of the textile web immersed in the treatment liquid. The ultrasonic vibration system is operated to impart ultrasonic energy to the portion of the textile web immersed in the treatment liquid at the contact surface of the ultrasonic vibration system to facilitate the removal of unbound dye from the textile web for entrainment in the flow of treatment liquid.