A radio frequency identification device including a substantially planar
surface. Surface has a longitudinal axis and lateral axis. A plurality of
discrete longitudinally spaced laterally elongate conductive dipole
elements is mounted to surface. In the present embodiment these elements
include a director element, a reflector element, and a driven element
that is positioned intermediate of the director element and the reflector
element. A radio frequency identification chip is conductively attached
to driven element.