A facility for processing a query made up of one or more query terms is described. The facility receives the query in a search engine. In the search engine, the facility generates a search result that is made up of items. The generated search result includes items with which are associated one or more of the query terms of the received query. The generated search result further reflects the extent to which users have selected the items of the generated search result when the items of the generated search result have appeared in search results generated for queries having one or more query terms in common with the received query.