A navigation system in a subject vehicle includes a display unit for displaying a map, a position detection function for detecting a current position and a traveling direction of the subject vehicle, a storage function for storing map data and facility data for displaying a facility icon on the map, a road recognition function for recognizing a road and a lane of the road where the subject vehicle is traveling, a facility selection function for searching a facility in the facility data and a facility icon control means for controlling the facility icon according to a facility type in the facility data. The facility icon on the map is selectively displayed on the map according to the traveling direction of the subject vehicle based on information calculated by above functions.