When a user selects not to insert advertisement data into scan data when transferring the scan data from an MFP to a Web server, the MFP converts the advertisement data into an HTML format to transfer to the Web server in association with the scan data. Accordingly, a PC accessing the Web server displays a Web page showing contents of the advertisement and information including an icon functioning as means for requesting download of the scan data. The scan data inserted with no advertisement data is downloaded to the PC by operating the icon.