Disclosed is a method for sending a message that recommends viewing a digital multimedia broadcast to a mobile terminal capable of receiving the digital multimedia broadcasting services. The method includes: in a sender mobile terminal, checking whether digital multimedia broadcasting is currently being provided when a user inputs a request for sending a broadcast recommendation message; generating a broadcast recommendation message, including at least a currently selected channel number and a broadcast identifier indicating that the message is a recommendation to view a digital multimedia broadcast, when digital multimedia broadcasting is currently being provided, and sending the generated message to a recipient mobile terminal; in the recipient mobile terminal, reading the channel number included in the received message when a broadcast identifier is included in the message, and displaying a message content that recommends viewing the broadcast of a corresponding channel; and selecting the corresponding channel when a key for accepting the recommendation is inputted, and providing the digital multimedia broadcast of the selected channel.