A method for determining the compensation due an affiliate from a merchant
for traffic to a merchant Web site that originates from an affiliate Web
site. The method may include steps of defining a plurality of
compensation plans, exposing one or more of the plurality of compensation
plans to the affiliate, the selected compensation plan(s) exposed to the
affiliate being tailored to the affiliate and/or a product or service
offered by the merchant; accepting a selection of compensation plans by
the affiliate, and measuring traffic to the merchant Web site that
originates from the affiliate Web site and applying the measured traffic
to the compensation plan(s) selected by the affiliate to determine the
compensation due to the affiliate.