A printing cartridge includes an elongate core which, in turn, includes a plurality of ink supply containers. Each ink supply container contains a respective type of ink. A roll of print media includes a tubular former in which the core can be received and a length of print media which is wound upon the former. A casing includes a pair of molded covers which can be releasably fastened together to encase the roll of print media. Indicia are borne by the casing and include cartridge information which can be read by an electronic reader.