A disposable absorbent article is provided. The article comprises one or
more disposable absorbent articles having a configuration corresponding
to a wearer's stage of development, the disposable absorbent articles
being enclosed in a package; a brand indicator disposed on the package; a
line-up indicator disposed on the package, the line-up indicator
including visual indicia and narrative indicia; and a stage specific
indicator disposed on the package. The line-up indicator and stage
specific indicator associate the absorbent article configuration with a
corresponding stage of development, the association enabling a consumer
to identify the appropriate absorbent article configuration for a wearer.
An array of disposable absorbent article configurations is also provided.