The present invention is related to electronically allocating finite or limited resources. In an embodiment, a computer system is configured to receive bids over a network from a first plurality of users for a limited number of units, the bids including associated bid amounts. A data store is operable to store the bid amounts. Program code is stored in computer readable memory and is configured to determine which bids are winning bids, determine a unit price for units associated with the winning bids, wherein the unit price associated with the winning bids is based on the lowest winning bid amount, and units can be tickets.