A first electronic device includes a radio transceiver for receiving a name request message from a second electronic device and for responding with a name reply message including data in addition to or as an alternative to a name. The second electronic device includes a radio transceiver for transmitting the name request message and for receiving in reply the name reply message; and extraction means for extracting from the received name reply message the data that is included in the name reply message as an addition to or as an alternative to a name. The data may be a URI and the first device may be an advertiser device.