A concept for providing a process and apparatus for allocating a gamut of assets/resources across a spectrum of consumers is described. The concept includes an apparatus for allocating resources across a spectrum of users. The apparatus includes one or more processors and a memory coupled to the one or more processors. The memory is configured to store data representative of characteristics and capabilities of the resources and describing needs of the spectrum. The memory further includes computer readable code configured to cause the one or more processors to perform acts of: estimating current requests from the spectrum for the resources; comparing the current requests to the capabilities and characteristics; and allocating the resources with respect to the requests in conformance with a convex program implementation of Arrow-Debrue theory.