Methods and apparatus are described for facilitating transactions in a wide area network. Information relating to a transaction between a first party and a second party is provided to a third party via the wide area network. The third party is then enabled to facilitate consummation of the transaction between the first and second parties via the wide area network. According to a specific embodiment, the information includes a bid price associated with the first party and an ask price associated with the second party, the third party being enabled to cover at least part of a difference between the bid and ask prices via the wide area network.