An exterior mirror sub-assembly includes a reflective element, a back plate, and a display element having a light source that is activatable to emit light. The display element attaches to a display receiving portion of the back plate and the light source is activatable to emit light through the display receiving portion. The display receiving portion may be configured to orient the display element at a predetermined angle so that light exiting the display element when the light source is activated may be directed (a) generally away from the vehicle when the mirror assembly is mounted to the vehicle so as to be principally viewed by drivers of other vehicles or (b) generally toward the driver of the vehicle when the mirror assembly is mounted to the vehicle so as to be principally viewed by the driver of the host vehicle.