A fish-hook (10) including: (a) a shank (12); (b) a bend (14) extending from the shank (12); (c) a point (16) defined by a free end of a bend (14); wherein an end portion (18) of the shank (12) defines a helical formation having at least three spaced volutes (22.1, 22.2, 22.3, 22.4), with a first volute (22.1) closest tod the bend (14) and a final volute (22.4) furthest from the the bend (14).