The invention discloses a method, device and computer program product for activating the right of use of at least one secured content item in a device. The method comprises providing a device with at least one unencrypted rights object, wherein the at least one rights object assigns the right of use of at least one secured content item. When the device is powered on for the first time, a device-resident program is executed and the program encrypts at least one rights object with a device-specific encryption key.