A display image of a frame is input in time series. An inverse colored image to cancel the display image is generated. The display image is divided into a plurality of subfields, and the inverse colored image is also divided into a plurality of subfields. A time divisional image is generated by disposing a display time of a subfield of the inverse colored image before and after a display time of a corresponding subfield of the display image. While displaying the time divisional image on a screen, a light from the screen is transmitted in synchronization with display timing of the display image in a display time of the time divisional image, and the light is cut off in synchronization with display timing of the inverse colored image in the display time of the time divisional image.