This invention relates to a new and distinct variety of strawberry plant named `MARVEL`. This new strawberry plant named `MARVEL` is primarily adapted to the growing conditions of the central coast of California, and is primarily characterized by its medium red fruit color; increased marketable fruit yield; medium to large fruit size; conical to cylindrical fruit shape; achene position that ranges from level with to above the fruit surface; medium to large plant size; medium green foliage color; medium foliage size; petiole pubescence that ranges from moderate to heavy; and strong pubescence of the fruiting truss.