Embodiments of the invention provide an apparatus and method for developing emotional literacy. Embodiments of the invention may be best suited for teaching preschool children, but the invention is not limited thereto. An embodiment of the invention provides an apparatus for teaching emotional literacy that includes: a first plurality of holding bins; a plurality of emotion cards; and a mirror disposed proximate to the first plurality of holding bins. Another embodiment of the invention provides a method for using the aforementioned apparatus that includes: observing the user depositing a selected one of the plurality of emotion cards into a selected one of the first plurality of holding bins; and discussing the expressed emotion with the user.