An apparatus for providing an analysis of attitudes expressed in web content, comprising: a collector for collecting attitude-data in relation to a predetermined subject from one or more pre-selected web site, the attitude-data containing attitudes in relation to the predetermined subject; a processor, associated with the collector, for processing the attitude data so as to generate an attitude analysis; and an outputter, associated with the processor, for outputting the attitude analysis, thereby to provide an indication of attitudes being expressed in the web content in relation to the predetermined subject.