A hood latch structure (1) for a motor vehicle body having a soft-nose outer skin panel (2) and a hood (3) providing an overlying structure for a grille opening reinforcing front cross member (4). The grille opening reinforcing front cross member (4) supports at least one hood latch (5) carried by a mounting member (6) protruding towards the front of the vehicle. Mounting member (6) is designed to collapse downwards (Z) causing the hood latch (5) to move downwards (Z) when subjected to longitudinal (X) loads above a predetermined threshold load distributed thereupon by the overlying structure such that the hood latch (5) moves away to provide a forgiving upper leg impact zone for the protection of pedestrians in the event of a collision with the motor vehicle.