A changeable stripe for footwear, that can be applied to any segment of the shoe, or other clothing, or even a purse or backpack, and includes a changeable stripe that is held by means of a base, or through slots provided within the shoe, so that a pull tab connecting to the ends of the stripe can be shifted in one direction or the other to disclose different surface features of the stripe, to change or vary the coloration or design of the shown stripe. The changeable stripe may be applied directly and integrally into the structure of the shoe component, or it may be held by an independent base structure and applied by stitching or adhesive to the shoe. Each stripe may have pivotal segments that allows for turning of a portion of a stripe, so as to display other coloration. Such changeable stripes can be applied to the surface of the shoe, can be applied over the vamp of a sandal, the vamp of a beach shoe, or to other clothing or items, as desired. The changeable stripe may also be held by D-rings, buckles, or clasps, to the surface of the shoe. Shiftable stripes may be located upon the surface of the footwear, within sleeves, and be shifted to also vary the coloration or design as displayed for the shoe.