A system and method for creating and executing a business model for domain specific decisions to compare possible alternative business solutions to maximize results is provided. A domain-specific return on investment (ROI) or financial measurements model and a calculator for buying and selling information technology based solutions targeted at improving overall business efficiency and effectiveness by reducing lead time, improving probability of success, creating an innovative environment, enhancing corporate image, and reducing cost and improving revenues. These business objectives are connected to the capabilities provided by vendor solutions which are based on technology, process, people, science, or the like, typically through concrete initiatives. Solution components are quantified and used to calculate financial impacts for solution choices.