Media content menu navigation and customization is described. In an embodiment, a content menu is displayed that includes a listing which collectively identifies media content that is available for viewing from multiple data streams. The multiple data streams can each provide different media content that is collectively identified where the different media content of each data stream is related. Each of the multiple data streams of the media content are mapped to a television channel and each data stream has an associated sub-channel identifier. At least some of the sub-channel identifiers are displayed and optionally an associated image corresponding to the media content that is available for viewing via the associated sub-channel is displayed.