The present invention is directed to a freshness indicator (9) for a chilled beverage and in particular to a beverage dispensing device (1) with a freshness indicator (9) for a chilled beverage, wherein the beverage dispensing device (1) comprises an outer housing (7), a tapping device (2) for dispensing a beverage, a beverage container (4) being placeable in the outer housing (7) and connectable with the tapping device (2), and the outer housing (7) functioning as a chiller (8), characterized in that the beverage freshness indicator device (9) comprises: a display (10) for indicating the storage temperature, maximum storage period, actual freshness of the beverage, the time left until expiry of the freshness and/or the date of expiry of the freshness, a data input unit (11) for the input of data and/or means (12) for recording replacement of the beverage container (4), at least one temperature sensor (13) for measuring the storage temperature of the beverage, --a temperature controller (14) for adjusting the cooling temperature of the chiller (8), a data storage unit (15) for storing the freshness criteria, a signal processing unit (16), which temperature sensor (13) transmits a signal regarding the current beverage storage temperature to the signal processing unit (16) and the signal processing unit (16) calculates, depending on the recorded storage temperature period and based on stored freshness criteria, the actual freshness of the beverage, the time left until expiry of the freshness of the beverage and/or the date of expiry of the freshness of the beverage, and the signal processing unit (16) transmits the calculated data to the display (10).