A reproducing apparatus includes a storage unit having a plurality of content data stored therein, a reproducing unit reading out the content data stored in the storage unit and reproducing the read content data, and a driving unit driving a predetermined driven unit according to the content of the content data reproduced in the reproducing step. The reproducing unit has two reproduction modes, that is, a normal reproduction mode in which the content data stored in the storage unit are reproduced in a predetermined order and a recommend mode in which some of the content data stored in the storage unit are selected as recommended music files and the selected content data are reproduced. When the reproducing unit operates in the recommend mode, the driving unit drives the driven unit more quickly than in the normal reproduction mode.