Internet site access monitoring techniques are disclosed. A method may include receiving a search query and preparing a search response. The search response may include a trigger script and one or more advertiser links. The search response is provided to the user. User activation of an advertiser link may be recognized and advertiser link information and a unique identifier may be received. An advertiser web page may be provided to a user along with a hidden frame including a tracking script. A notification from the tracking script may be received whenever the user clicks on a link on the advertiser web page. The methods may be implemented in software and executed on one or more servers and/or other computing devices.