Pervasive security is provided by a combination of physical interfaces and network interfaces to a service to a user includes establishing by the user's client device network connectivity to the service, transmitting by the service an identifier to the user's client device, determining by the service whether the user enters the identifier into the service in physical proximity to the service, and invoking the service once the user has entered the identifier into the service while in physical proximity to the service. The service can provide indication that the service has been granted by sending a control page to the user's client device.