A system and method for managing distribution of multi-formatted content. According to an embodiment, a content aggregation platform provides a user interface to receive a location of content to be provided to the content aggregation platform by a content provider in a source format native to the content provider, and transformation instructions describing how to transform the source format of the content into a platform format native to the content aggregation platform, receives the content location and the transformation instructions via the user interface, and stores the content location and the transformation instructions in a database to support subsequent delivery of the content to one or more users for display.