A luminescent display device is disclosed. The luminescent display device is comprised of an array of pixels, a first driving chip and a second driving chip. The array of pixels is comprised of columns and rows of pixels. The first driving chip is connected a first pixel of the array of pixels, and the second driving chip is connected to a second pixel of the array of pixels. The second pixel is adjacent to the first pixel. The first driving chip is not connected to all pixels in a row of the at least one row of pixels.