A wireless mobile terminal works with an identification server to automatically identify a broadcast program/movie and then identify and connect to a networked media server to receive the identified program/movie therefrom. The terminal generates data that characterizes content of a broadcast program/movie that is send by the terminal and is playing external thereto. The terminal transmits a message that includes the characterization data and a request for identification of a media server from which the broadcast program/movie can be received. The identification server identifies the broadcast program/movie, and identifies a user viewed location within the identified program/movie that corresponds to what was sensed by the terminal. The identification server identifies an Internet address of a media server from which the terminal can receive transmission of the identified program/movie. The identification server transmits a message to the terminal that identifies the identified program/movie, the user viewed location therein, and the Internet address of the media server. The terminal responds to the message by establishing a communication connection to the identified media server and requesting transmission therefrom of the identified program/movie starting from a location corresponding to the user viewed location.