An image display device includes:an image input unit configured to input an image; a content categorizer configured to determine a content category of the image; a database configured to store adjustment items corresponding to each of a plurality of content categories, the adjustment items being related to sensibility words each representing an impression for images; an adjustment item display configured to display the adjustment items corresponding to the content category, the adjustment item being selectable by a user; a receiver configured to receive set values of the adjustment items selected from the user; an image quality parameter calculator configured to calculate image quality parameters in accordance with the set values of the adjustment items; an image processor configured to perform image processing on the image in accordance with the image quality parameters; and an image display configured to display the processed image.