A broadcast radio event, such as a song, and a plurality of radio data fields corresponding to the event, such as certain text radio data system RDS fields, is received at a broadcast radio receiver device. At least one radio data field is compared to image identifiers stored locally in the broadcast radio receiver. If a match is found between the at least one radio data field and an image identifier, a locally stored image associated with the matching image identifier is displayed at a local graphical display of the broadcast radio receiver device. If no locally stored matching image is found, an external database may be searched similarly and a non-local matching image is displayed. Various rules for matching are disclosed, as are an apparatus and a computer program product. The selected image may also be displayed alongside other radio data fields as text.