An information processing apparatus is provided and includes a receiving section for receiving content data, a selection area movement instructing section for receiving an operation signal to instruct movement of a selection area and giving an instruction corresponding to the operation signal, a selection area displaying section for moving the selection area according to the instruction given by the selection area movement instructing means, a link display position information extracting section for extracting display position information of a link display from the content data, a link selection instructing section for receiving an operation signal to instruct a selection of a predetermined link and giving an instruction corresponding to the operation signal, a link selection controlling section for selecting the link instructed by the link selection instructing means, and a sending the link destination section for sending a request for replying content data.