The invention includes a system, apparatus, and method for storing media
content within a service provider network. The system includes
multi-service servers associated with access points adapted to allow
end-user devices to access the service provider network. Each
multi-service server includes a common storage partition adapted for
storing media content and a plurality of end-user storage partitions
adapted for maintaining associations to media content. The system
includes media servers that communicate with the multi-service servers
for providing media content to the multi-service servers. In response to
a request for media content received from one of a plurality of end-user
devices, the requested media content stored in the common storage
partition is associated with a selected one of the end-user storage
partitions associated with the end-user. The request for media content is
received in response to end-user directed advertisements received at any
of the plurality of end-user devices.