Systems and methods that facilitate persona-based application personalization are disclosed. A persona is a conglomeration of a group of archetypal users that represent the personalization needs of many users and is based on observed behavior and patterns associated with the group of users. Users can be grouped into personas, and the personas can be analyzed to facilitate application personalization at a person level. Individual users can then be mapped to personas based on correlations of their respective individual behaviors and/or usage patters to the usage patterns of the persona as a whole.