A golf club comprising: a shaft; a head affixed to a distal end of the shaft and having a ball striking face, the head comprising spaced apart lower and upper portions which have respectively: lower and upper primary alignment guides extending substantially perpendicular to the ball striking face, the lower primary alignment guide provided by at least one lower slot portion in the lower portion and the upper primary alignment guide provided by at least one upper slot portion in the upper portion; and lower and upper secondary alignment guides extending substantially parallel to the ball striking face, the lower secondary alignment guide provided by at least one further lower slot portion in the lower portion and the upper secondary alignment guide provided by at least one further upper slot portion in the upper portion, the primary and secondary alignment guides being positioned relative to one another so that a golfer's eyes are correctly aligned relative to the golf club head when the primary and secondary alignment guides are respectively perceived as being superposed.