An earplug shaping device shapes a compressible earplug prior to insertion of the earplug into a user's ear canal. The device includes upper and lower structural elements which slidingly engage one another. Each of the upper and lower structural elements include a shaping surface. The shaping surfaces oppose one another and are inclined relative to one another. Various embodiments of the earplug shaper employ a slot in communication with a receiver which allows for the shaping of earplugs attached to a cord.