A control section acquires a stop target position where a stop target lens should be stopped from a zoom tracing table according to zoom operation. Next, a motor driver is controlled to drive a DC motor of a lens unit. Comparison is made between a current state and a target deceleration curve. When the stop target lens reaches a deceleration start position, deceleration is made along the target deceleration curve by increasing or decreasing an ON ratio of PWM drive and a voltage applied according to deviance from the target deceleration curve. When the stop target lens reaches a complete stop processing start position, the motor driver is controlled to stop the stop target lens at the stop target position. Thereby, a zoom lens and a focus lens can be moved more precisely and speedily to the target position.