Systems and methods are described for entering user preference for particular program attribute values while a user is browsing an electronic programming guide (EPG). When a program description is highlighted on the EPG, a preference control invokes a preference entry page when activated. The preference entry page contains several program attribute values associated with the highlighted program. A user can enter new preference ratings or modify previously saved preference ratings for one or more program attribute values on the preference entry page. The user is thus provided with the convenience of entering programming preferences at a time when such preferences are fresh on the user's mind.